Who this is for, and why you're different from a typical online seller

Hey, I'm Chris.

Quick intro before we start, because the next module opens Shopify and I want you to know who I built this for.

You sell physical products at in-person events. Farmers markets, craft fairs, festivals, pop-ups. You make candles, soap, ceramics, jewelry, woodwork, baked goods, hot sauce, jams, plants, vintage finds, or anything else you make or curate yourself. You've been doing it long enough to know which products move and which don't. You've got Saturday regulars who come specifically to see you.

And someone has asked you, more than once, "do you have a website? I want to order more."

That's why you're here.