Your About page is a conversation, not a bio: the five-section structure

Your About page is a conversation

Someone wanders up to your booth, picks up one of your products, turns it over in their hand, and asks: "So how did you get into all this?"

What you say next is your About page.

That conversation, the real and slightly imperfect one you've had a hundred times across a hundred markets, is almost always more compelling than any "Our Story" page a vendor writes while trying to sound professional. The work here is capturing the conversation. Not writing copy. Capturing the thing you already say out loud.