Contact and FAQ: answering the questions that stop a sale before they're asked

Every unanswered question is a sale you might lose

When a visitor has a question, they have three options. Contact you and wait for a reply. Find the answer somewhere else on your site. Or leave.

Two of those don't end in a sale. The fix is having the answer already on the page when the question shows up.

That's what this lesson builds. A clean Contact page for the questions that need a real human reply, and an FAQ page that handles the ones that don't.