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Module 07 · Built to Convert From Day One

Trust badges and the sticky Add to Cart bar

Two things that fire at the moment of the buy decision

This lesson does two installs back to back. Trust badges and a sticky Add to Cart bar. Both work at the same moment in the customer's experience: the second they're hovering over the buy button on a product page, deciding whether to actually click it.

The two are independent. You could do one without the other. Most of your customers will be on a phone, though, so if you're short on time and only get to one today, do the sticky cart bar first. The buy button being visible on mobile beats every other change at this stage.

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