Product titles: the formula that ranks on Google and converts on Shopify

Your product title is doing two jobs at the same time

It tells Google what your product is, so the right people find it in search results. It tells a visitor what they're looking at, so they click, read, and buy. A title that's good at one but not the other is doing half the work.

Most vendor product titles fail at both. Either too vague ("Soy Candle"), or too creative ("Autumn Whisper No. 7"). The first tells Google nothing it can rank you for. The second is invisible because nobody types it into a search bar.

There's a formula that does both jobs. Three pieces, in order, separated by commas or pipes.