The five-photo formula, plus alt text that earns its keep

Online, your photos are your product

A customer can't pick it up. Can't smell it. Can't feel the weight of it or hold it up to the light. Everything they know about your product before deciding to buy comes from what they can see on the page.

That makes product photography the highest-impact part of your store's conversion rate. More than your theme. More than your description. More than your pricing.

Module 5 covers how to take good product photos with a phone camera. This lesson covers the structure that goes around the photos: which types of shots belong on every product page, how to upload them in Shopify, and how to write alt text that does double duty for accessibility and SEO.