Writing product descriptions in your voice: the Booth Pitch Method

Your booth pitch is already the product description

Back in module 1 we covered the maker-to-marketer shift, including the part where you stop trying to become a marketer and start translating what you already say to customers. Product descriptions are where that idea becomes most concrete.

Your booth pitch, the natural thing you say when someone picks up your product at a market, is almost always a better product description than anything you'd write sitting at a keyboard trying to sound professional. The job is to capture it.