Abandoned cart recovery: the one automated email that pays for itself

70% of carts get abandoned. Some of them are recoverable.

Cart abandonment is universal in ecommerce. Across every store of every size, around 70% of shoppers who add something to their cart leave before completing the purchase. The reasons are mostly mundane: the kid started crying, they wanted to compare prices, the shipping cost surprised them, they wanted to think about it overnight, the phone battery died. Some of those reasons are recoverable with a single follow-up email.

An abandoned cart email sent 1 to 4 hours after the abandonment typically recovers 5 to 15% of those carts. Run the math on a $3,000-a-month store: that's $150 to $450 a month from one email you set up once and never touch again. Over a year, $1,800 to $5,400 from 10 minutes of work in your Shopify admin.

This is the single highest-ROI automation in ecommerce for a small store. We're going to set it up in this lesson.