Collecting emails at your booth: four methods most vendors never try

Your best subscribers are at your booth right now

The people who stop at your table, pick up your products, ask you questions, and hand you cash on a Saturday morning are the highest-quality potential email subscribers you'll ever find.

They've done the hardest part already. They expressed interest. They moved through the chain of "saw your products" to "stopped to look" to "talked to you" to "trusted you enough to buy." Compared to a cold website visitor with maybe $10 worth of intent, your booth customers are walking around with $100 worth.

And almost none of them ever end up on your list. Because most vendors never ask. Or they have a sign-up sheet that sits at the corner of the table and gets ignored.

We're going to fix that. Four methods that work, in roughly the order I'd start using them.