Converting your market customers to online buyers: the five touchpoints

The people at your booth this weekend could be your online customers by Monday.

Every market interaction has at least three natural moments where you can put your store URL into a customer's hands. Without making it weird, without slowing the line, and without sounding like you're pitching anything.

Module 8 covered collecting email addresses at the booth. This lesson goes further: a complete system for converting in-person buyers and casual browsers into online customers, using every touchpoint in the market interaction.

Five touchpoints. None of them require new technology, new spend, or anything you don't already do.