Your first ad: when you're ready and where to start

Running ads before your store is ready to convert wastes money.

That's the whole framing for this lesson. Read it twice.

Paid ads amplify what's already working. If your store has friction in the checkout, unclear product descriptions, or no social proof yet, ads will drive traffic through that broken funnel faster, and you'll pay for every one of those failures.

This lesson isn't going to teach you Facebook Ads Manager in detail. There are better, more current resources for that, and the platform changes its interface every few months anyway. What this lesson will do is tell you when you're ready to run ads, what your actual first ad should be when that time comes, and the one rule that prevents the most common paid ads disaster.