Choosing your social platform: where your customers actually are

One platform. Done consistently. That's the whole strategy.

Every social media guide tells you to be on every platform. Instagram, TikTok, Pinterest, Facebook, YouTube, Threads, Bluesky, whatever launched last month.

That advice is wrong for you.

You're a solo vendor. You're also making the products, running the booth, packing orders, doing the bookkeeping, and trying to have a life outside of work. Trying to maintain a real presence on four platforms simultaneously produces mediocre results on all four. One platform, done well, outperforms that every time.

So pick one. Pick the one where your customers actually spend time. Make content suited to that platform. Show up consistently. That's it.

This lesson is the decision framework for picking the right one.