What to post: a 30-day content plan for vendor stores

The content question is never "what do I post." It's "which of these things do I post next."

That distinction sounds small. It changes everything.

Most vendors stare at an empty caption box and feel stuck because they're trying to be creative on demand. Inventing the perfect post from scratch every Wednesday afternoon is exhausting and unsustainable. Two weeks in, the posting stops.

The fix is a system. A small set of content categories you rotate through, so the question is never "what do I post" but "which category is next." Five categories cover everything a vendor store will ever need to post.

This lesson is the categories, the four-week rotation calendar, the caption hooks that stop the scroll, and the batching system that turns social media from a daily obligation into a weekly task.