Your launch announcement: telling the people who already know you

You built something. Tell people it exists.

The most common reason a new Shopify store gets zero sales in its first month isn't a bad product. It isn't bad photos. It isn't a bad theme. It's that the vendor never told anyone the store was open.

They built it. They hit publish. They waited.

Traffic doesn't arrive on its own. You have to send people. And the best people to send first are the ones who already know you, already trust you, and have already given you money in person.

This lesson is your launch announcement. Three channels, one message, all this week.