Free course · 69 lessons · self-paced
From market table to online store.
A click-by-click course for market vendors and makers who want to sell online without hiring anyone. No tech experience needed.
Start module 1Free with an email sign-in link. No password.
What you’ll work through
One module a day, more or less. Move at whatever pace works for you.
01Foundations: You already won the hard partWho this course is for, the mindset shift nobody warns you about, your three unfair advantages, realistic expectations, and the platform decision (Etsy vs. Shopify) before we open anything.10 lessons02Setting Up Your Shopify StoreClick-by-click account creation, admin tour, payments, and domain. Your store goes live in this module.6 lessons03Your Brand OnlineChoosing and customizing your theme, setting your colors and fonts, building your homepage. What your store looks and feels like.6 lessons04Adding Your Products the Right WayEvery field on the product page, SEO built in during setup, descriptions written in your voice, your maker story on the page.7 lessons05Product Photography for MakersThe 7-image formula, phone photography that actually works, how to photograph handmade goods specifically.5 lessons06Pages, Trust, and NavigationAbout page, policies, menus, trust signals, and your local SEO secret weapon.5 lessons07Built to Convert From Day OneThe $0/month CRO stack, reviews, sticky cart, checkout optimization. Installed during setup, not after.6 lessons08Email and Abandoned CartYour email list, welcome sequence, and automated cart recovery. The systems that make money while you're at your booth.5 lessons09Driving Traffic With What You Already HaveQR codes, Google Business Profile, Search Console, social media, your first ad. Starting with your existing audience.7 lessons10Launch, Track, and What's NextPre-launch checklist, the five analytics numbers worth watching, hybrid inventory, and where to go from here.7 lessons★Bonus: Building Custom Features with AIOptional. Once your core store is launched and selling, this bonus module covers building custom Shopify sections (market schedule widgets, process accordions, gift message fields, and more) using AI tools. No developer required.5 lessons